The Produce Marketing Association is pledging $100,000 to the Let’s Move Salad Bars to Schools campaign and asking members to do the same.
“PMA’s commitment sets a standard of giving and investing in the produce industry’s future,” Jan DeLyser, vice president of marketing for the California Avocado Commission and PMA board chairwoman, said in a news release.
The donation will be distributed to schools across the country, according to the release, with details pending on how members can participate in matching the PMA contribution.
“We’re also thrilled to add to the work of United Fresh Produce Association, which started with Salad Bars to Schools, and deserves accolades as its work has now been elevated to this national program,” DeLyser said in the release.
The association, a member of the National Fruit and Vegetable Alliance, approved the $100,000 donation at the group’s board of directors meeting in Austin, Texas.
Besides seeking matching funds from the PMA board and other groups, the association plans to be involved with funding even more salad bars, according to the release.
“Last year, we supported Let’s Move Salad Bars to Schools by donating a salad bar locally in Newark, Del,” Bryan Silbermann, PMA president, said in the release. “The board’s recent approval will take our support of this initiative to the next level, and clearly places a strategic focus on using PMA’s financial resources and those of our many members to get more fresh produce into schools.”