Positioning the association to be slightly less dependent on trade show revenues, the Produce Marketing Association is introducing a new dues structure for U.S. and Canadian members beginning in January.

Members of PMA outside the U.S. and Canada are expected to see the change in the dues structure in 2016, according to leaders of the Newark, Del.-based PMA. While some companies could see a decline in their dues, Bryan Silbermann, CEO of PMA, said larger companies will pay more under the new structure.

Silbermann declined to reveal specifics of the dues increases in a July 15 conference call that also included Tim Riley, PMA chairman and president of Los Angeles-based The Giumarra Companies and Cathy Burns, president of PMA. For the largest produce marketers, Silbermann said dues would increase from current levels of near $2,600 to no more than $10,000 per year.

He said the dues changes will be more equitable, help the association execute its strategic plan, and support member needs to increase the association’s value.

The higher revenue from the dues will help support PMA’s strategic plan and new initiatives, PMA leaders said.

While there have been incremental increases in dues over the past few years — averaging about 3% per year — Silbermann said this is the first structural change in the dues structure since 1991.

Silbermann said the change in dues structure reflects the conviction that the dues structure should be fair and equitable, specifically relating to the spread between dues for the smallest and the largest companies.

The top dues amount for the largest produce companies now is $2,600, while the membership dues for the smallest company is about $1,000. In other words, a company with $5 million in sales pays $1,000 in PMA dues, while a $1 billion company pays a maximum of $2,600 in dues.