POW! Potandon, Spider-Man pair for promotion

07/14/2014 03:22:00 PM
Pamela Riemenschneider

Consumers get a great deal on dinner — and a movie — with a new promotion from Potandon Produce LLC.

The Idaho Falls, Idaho-based company partnered with Sony Pictures Home Entertainment for the home release of The Amazing Spider-Man 2, out on Blu-Ray Combo Pack and DVD August 19.

Specially marked Green Giant Fresh 5-pound russet potato consumer bags have a $5 off instant redeemable coupon usable when consumers purchase the movie and potatoes together. The packages hit the shelves in mid-August and the coupon expires Oct. 31.

Potandon plans to offer point-of-sale materials for store-level promotions paired with aggressive email and social media support, according to a news release.



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