The Produce Traceability Initiative Leadership Council has backed the use of the Advance Ship Notice (ASN) as the preferred method for exchanging traceability data between trading partners in the produce industry.

Meeting recently during the Produce Marketing’s Association’s Fresh Summit, the PTI Leadership Council reported it is close to approving the release of new guidance documents titled “PTI Guidance on Benefits of ASN versus Hybrid Pallet Labels” and “PTI Best Practice for Use of Hybrid Pallet Labels by Receivers,” according to a news release. The council also discussed the need to identify simple e-commerce solutions allowing all in the produce industry to implementation traceability measures, according to the release.

“The ASN provides order and shipment information in one electronic transaction sent from the supplier to the receiver,” Doug Grant, co-chair of the Leadership Council and senior vice president and chief operations officer of The Oppenheimer Group, said in the release.

In other business, the council discussed the need to document progress of implementation by both the grower/packer/shipper and buyer communities.

“The PTI Leadership Council encourages companies to update or complete the PTI self-reporting scorecard available on the PTI website, so that we can continue to gain better insight into how far our industry has come,” Mike Agostini, senior director of produce for Wal-Mart Stores and co-chairman of the PTI Leadership Council, said in the release.

The council has agreed to ask PTI volunteer companies through all the various working groups to complete the scorecard by November 15.