Pacific International Marketing’s fundraising campaign with heart — romaine hearts, that is — netted $27,000 this fall for breast cancer research.
The Salinas, Calif., company tagged 1 million packages of romaine hearts with pink stickers for the month of October, which is National Breast Cancer Awareness Month. Pink has become the color associated with breast cancer research and awareness and contrasted perfectly with the green of Pacific’s romaine hearts.
A portion of the proceeds from the sale of the romaine hearts during October was held out for the fundraising efforts. When the sales were tallied, the donation from Pacific International totaled more than $27,000.
“We were absolutely thrilled to donate $27,386 to Susan G. Koman For The Cure,” Margaret Gerba, Pacific’s marketing coordinator, said Dec. 13. “Breast cancer touches the lives of so many people — even reaching our family here at Pacific — that we were honored to contribute to the cause.”
According to the American Cancer Society, 1 in 8 U.S. women develop breast cancer, with about 230,480 new cases of invasive breast cancer predicted for 2012.