Paramount Citrus replaces Cuties brand with Wonderful Halos - The Packer

Paramount Citrus replaces Cuties brand with Wonderful Halos

06/09/2013 11:37:00 PM
Coral Beach

For additional information, please see Sun Pacific buys Cuties brand, breaks ties with Paramount Citrus.

Wonderful Halos mandarins and clementinesCourtesy Paramount CitrusParamount Citrus officials say they will spend at least $20 million for Amarketing during the debut season for Wonderful Halos, the new brand for the company's mandarins and clementines. The company's former partner Sun Pacific Cos. bought the previously shared Cuties brand and logo from Paramount in recent weeks. Both grower-shippers are recruiting third-party growers for the 2013 season.Capitalizing on retailers’ and consumers’ familiarity with Wonderful Brands, Paramount Citrus will market its California-grown clementines and mandarins as Wonderful Halos beginning this fall.

A subsidiary of Los Angeles-based Roll Global LLC, Paramount is relying on Roll’s portfolio of Wonderful Brands to help it maintain its position in the California mandarin deal after selling the Cuties clementine brand to former partner Sun Pacific Cos., Pasadena, Calif.

“Lynda Resnick and the creative team behind the Wonderful Brands are a force to be reckoned with,” said Paramount president David Krause. “We will also be providing unparalleled marketing support to retailers as we launch Wonderful Halos this fall.”

Resnick, wife and business partner of Roll Global owner Stewart Resnick, coined the Cuties brand and created its logo in 2001.

Krause said Delano, Calif.-based Paramount will spend $100 million in the next five years to promote its new mandarin brand.

Rob Six, vice president of corporate communications at Roll, said at least $20 million will go into efforts for the 2013 crop. The plan includes a new website — — set to launch this fall.

The national multimedia campaign for Wonderful Halos will focus on the “pure goodness” of the easy-peel citrus that Krause said is the perfect snack for parents and “their little angels.”

Six said Paramount is already working with retailers even though the campaign isn’t expected to hit major media until mid-November. Paramount is planning free standing inserts, point-of-sale displays, special retailer promotions and consumer events.

Wonderful Halos will be available in 3- and 5-pound bags and 5-pound boxes. Krause said the company plans to keep pricing in the same range as the 2012 season.

Krause said Paramount is recruiting additional third-party growers to supplement its 14,000 acres of California mandarins. Paramount is also partnering with Fowler Packing, Fresno, Calif., on the sales and marketing of Wonderful Halos. The two grower-shippers have 65% of the California mandarin crop between them, Krause said.

To differentiate Wonderful Halos from Sun Pacific’s Cuties clementines, Krause said Paramount intends to use the same strategies it used to build the Cuties brand — emphasis on quality and reliability.

Paramount is intentionally referring to Wonderful Halos as mandarins rather than clementines, Krause said, because the term mandarin includes both of the easy-peel citrus fruits and thus better reflects the crop Paramount offers.

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R Henry    
LA, CA  |  June, 10, 2013 at 10:15 AM

So....someone has decided that the only way to sell mandarins is to give then a name that kids might like..."Clementines" "Cuties" and now "Halos". I wonder if this would work for broccoli? Cauliflower? Brussels Spouts? Come on marketing types...who can make these items fun?

WI  |  December, 08, 2013 at 11:08 PM

Um... "Clementines" is not some made up cute kid friendly name. Clementines are not Mandarin Oranes While clementines are in the same family as mandarins, clementines do not have seeds and mandarin oranges do. Clementine oranges are also sweeter than mandarin oranges.

ATX  |  November, 27, 2013 at 07:09 PM

ok. so please end my confusion. are cuties and halos the same product?

Coral Beach    
The Packer newsroom  |  November, 28, 2013 at 05:22 PM

R, Cuties and Wonderful Halos are brands of clementines/mandarins that are sold by two different companies. Sun Pacific Co. now has sole ownership of the Cuties brand, which it previously jointly owned with Paramount Citrus. After selling the Cuties brand, Paramount Citrus developed the new Wonderful Halos brand for its easy-peel citrus fruit. Paramount Citrus is owned by Roll Global, which also owns Pom Wonderful and Wonderful Pistachios. Coral Beach, staff writer

November, 29, 2013 at 09:43 PM

Are they any safer than cuties or are they still toxic, so drenched in pedticides that the entire fruit is contaminated?

Florida  |  December, 02, 2013 at 12:45 PM

They are the same thing. Different name for the same fruit.

orlando  |  December, 04, 2013 at 12:50 AM

Caroline, they aren't toxic, you are the crazy lady at the scary house at the end of the street.

Reta Tombaugh    
Denver, CO  |  December, 06, 2013 at 09:39 AM

I have always loved tangerines at Christams time, but I can assure you I will not be purchasing Halos because of the advertising campaign currently in play. It is NOT appropriate for children to denegrate their parents and behave in such a condescending manner as these commercials depict. NOT A FAN.

Julie J    
Portland, OR  |  December, 06, 2013 at 08:21 PM

Agree!!! Those commercials are awful!

Lori Daugherty    
Colorado Springs, Colorado  |  December, 07, 2013 at 04:56 PM

I have purchased "CUTIES" for years, but until these OBNOXIOUS commercials with the RUDE brats are off the air I won't even CONSIDER buying a box of Halos....and Paramount advertises the product for parents to purchase for their "little angels?". Children nowadays are so imbued with a sense of entitlement that it is sickening...and now we give them permission to tell the people who BUY the Halos that they can't have any, that they are strictly for kids? Besides the commercials being just plain stupid...really, the guy in the bathtube with rubber duckies...don't insult my intelligence or my sensibilities. I will boycott Halos until their advertising about an attitude of SHARING instead of bratty greediness? I'm sending an email directly to Paramount Citrus expressing my disgust with their commercials. And I'll be buying my "Cuties" from Sun Pacific.

Sharon MP    
Nashville TN  |  December, 11, 2013 at 02:07 AM

Amen!! Commercials with bratty, snotty little DEVILS? They send the absolute wrong message to kids. Those commercials are nowhere near being cute OR angelic! It's a pity; I'd love to try the fruit. When the commercials change -- and only then -- I will be first in line. (Time to change your ad agency, "Halos!")

dc  |  December, 15, 2013 at 05:46 PM

okay, so it's not just me. cuties and halos are the same fruit (thought so!) and the halos commercials are, to say the least, off-putting. thanks, guys, for clearing this up. and no, i won't be buying them either.

CA  |  December, 16, 2013 at 02:48 PM

Your ad campaign for Halos is horrible. What kind of message are we sending kids? Everything is only for them and be disrespectful to your parents? The commercials really irk me. I won’t be buying Halos because of the message the commercials portray.

GA  |  December, 16, 2013 at 04:10 PM

I definitely will Not be purchasing Halos because of their negative advertising campaign currently in play! It is Not appropriate for children to denegrate their parents and behave in such a condescending manner as these commercials depict! What kind of message is this company trying to send to our children? To be disrespectful to your parents to get what you want?? I think NOT!! Also Paramount Citrus should realize that by insulting the intelligence of parents everywhere is costing their company valuable dollars and potential customers because the parents would purchase their product Not the children! I will boycott Halos until their advertising campaign changes for the better! I will share this with all my friends and family in my community as well! And I will be buying my "Cuties" only from Sun Pacific for this entire winter season! NOT A FAN OF HALOS!!

Castaic, CA  |  December, 18, 2013 at 04:06 PM

Halos and Cuties are NOT the same thing. Halos have seeds and are harder to peel. I have NEVER come across a Cutie with seeds and have always been able to peel it in one piece. Cuties are also juicier and sweeter than the Halos. So, again, NOT the same thing.

CA  |  December, 19, 2013 at 05:19 PM

I think the commercials are hilarious, I am going to buy so many Halos it's not even funny. Who are these people that come on The Packer and always say they them and everyone they know are going to boycott everything?

Jesse Ruiz    
Mission, TX  |  December, 25, 2013 at 09:42 AM

I remember when coca cola changed their red can to half red and half white with a polar bear head at the top as a marketing trend around x mas time. Consumers begin to complain, saying the coke tasted different, tasted like something between the organial and diet coke, their sales went down as changed to pespi. Then coke changed back to the red can and has been there since.

Michael Tinsley    
Birmingham, AL  |  December, 27, 2013 at 06:34 PM

I bought Cuties until they ran out last year and they were delicious. Never found a bad one in any bag I bought. This year I just bought a bag of Haloes (sp?) and am displeased so far because they aren't as ripe as last year's Cuties. Initially I had them in the fridge but took them out yesterday so they'd ripen more quickly and they are almost ready for my two cousins and me to eat. Is there a vagueness to exactly what they are or did the company decide they were Clementines over mandarins ?

The Ubiquitous Farm    
California  |  December, 28, 2013 at 10:27 PM

On our small farm we grow pesticide-free seedless, easy to peel, sweet, juicy, tangerines. We call our fruit what it is; seedless tangerines, no commercials, not multi-million dollar brand name. Yet, we at a certain times of the year, actually grow and sell the same variety of tangerines as those special, CUTE, ANGELIC names. However, if we call our fruit by their name, then we will be sued for trademark infringement or something. This is how monopolies happen. A pesticide-free, seedless, easy to peel, tree ripe tangerine is not good enough anymore because consumers and kids bought the campaign and this kind of agriculture is in my opinion what is destroying our food system and small farms across the country. We can't compete. I am a tad hesitant to even say this on this page, but it is the truth and we work from a values-based, education based philosophy. If you really want to know your food, then get a growing chart that shows what kind of fruit is ripe during which season. If you are eating plums in the winter, they were not grown in the US. Which is fine, but we should know our food and how it is marketed, the impact it has on small farmers, the economy and how much money goes into keeping consumers confused. Know your farmer, and you will know your food. This I hope is the trend of the future!

The Ubiquitous Farm    
California  |  December, 28, 2013 at 10:46 PM

"Paramount Citrus officials say they will spend at least $20 million for Amarketing during the debut season for Wonderful Halos, the new brand for the company's mandarins and clementines. The company's former partner Sun Pacific Cos. bought the previously shared Cuties brand and logo from Paramount in recent weeks. Both grower-shippers are recruiting third-party growers for the 2013 season. - See more at: news/210788171.html?cmid=163486052&submitted=y#a163486052"

New Mexico  |  January, 02, 2014 at 09:44 AM

Wonderful Halos are not nearly as good as the former Cuties. We purchased 2 bags and had to throw out more than half of each one as they were soft and squishy. What is wrong with thess fruits or their packagaging and delivery to markets?

Nebraska  |  January, 09, 2014 at 04:24 PM

I love the Halos and will buy them again and again! I've never seen the commerical and I think most of you have way too much time on your hands to worry about a commerical.

Hillsborough,NC  |  January, 16, 2014 at 08:29 PM

Cuties are far better than the Halos, Cuties have more juice and a lot sweeter.

Russ young    
Rochester ny  |  January, 18, 2014 at 02:10 PM

I bought a 5lb bag of Halos at our local WEGMANS grocery store. They taste wonderful, except I had to throw 9 of them out due to being rotten. Not happy with my buy. I can understand one or two, maybe even three. But NINE???!!! Come on! Will be talking with the store for a refund.

SoCal  |  January, 21, 2014 at 05:39 PM

We have been eating Cuties for years. We love them. Easy to peel, sweet and juicy. Never a bad one. Our store switched to Halos, so we tried them. They are hard to peel, have seeds and taste like chemicals. My mom, my daughter and I all took a bite and found the same chemical taste. I also agree with the nasty marketing. The kids are RUDE and DISRESPECTFUL. But what do you expect from a company that uses a greedy, anti-American, Army deserter like Psy in their ads. I will never buy them again. I stopped buying their nuts and POM is disgusting. There is nothing wonderful about the Wonderful brand.

Reno, NV  |  January, 22, 2014 at 01:22 PM

I just bought my first box of Halos, and they are neither as easy to peel, nor as sweet as Cuties. I hoped someone else would notice the difference. I don't even know if it is possible to find Cuties here anymore. I came to this board to see what happened to them, because since the Christmas season, all I've seen in our weekly ads are Halos. I didn't think they were the same. I don't like them, and I haven't even seen the ads.

Fl  |  January, 31, 2014 at 08:27 PM

This is a bit old but had to comment. I work in a produce department and customers were going nuts about there not being Halos, and the fact that the box said Clementines. As a trained botanist I actually know they are the same exact thing, but customers complained and told me I was wrong and even got angry - but they were wrong. This just tops it off though - Halos are actually the same people, the same farms and trees that were Cuties, just a different name now? I wish I could show this to all the insane people that got mad about it and were wrong and then some...

D Judge    
Des Moines, IA  |  February, 01, 2014 at 11:05 PM

I have had the Cuties before and LOVED LOVED LOVED them. Super sweet and juicy and no strings with a little bit of a bite to them. I cannot find them anymore. So, I decided to try the Halos. They are tough and stringy and do not taste nearly as good as the Cuties. I want my Cuties back. Whatever they did, it wasn't just a matter of changing the's like a totally different fruit. UGH!!!

Kansas  |  February, 04, 2014 at 09:52 PM

Sad they do not taste the same as cuties

CA  |  February, 05, 2014 at 10:29 AM

To all of you that think their is a difference, they literally are coming from the same trees. They just split into two different brands. I cant believe what I am reading on here...

February, 06, 2014 at 01:29 AM

what a relief, still some real humans left. wondered if the ad upset anyone else. it did me.i wont buy anymore.

February, 06, 2014 at 02:41 AM

I haven't and won't buy anymore, it's called the power of the purse. obviously the majority of the americans have been dumbed down to the point of being stupid. obviously they don't know the meaning of a (natural born citizen) or this idiot would not be president.

Kat Spann    
Starkville, Mississippi  |  February, 11, 2014 at 05:14 AM

I felt the same way regarding this advertising. We have enough trouble with children disrespecting adults and persons in authority, do we need to feed the problem with such commercials?

vancouver  |  February, 12, 2014 at 02:10 AM

Why replace such a good name. Love the name Cutie much more then Halo. The taste of cutie was better. I am not sure if the Halo is from the same tree. It seems like they not as sweet as before n their taste r not consistent.

Minnesota  |  February, 13, 2014 at 02:43 PM

Sounds to me like there is a handling difference between Cuties and Halos right at the orchard. Perhaps even a difference in initial cull, too. Even if the trees are identical differences in handling and cultivation can produce noticeable differences in the final product. As many bad fruits as are noted here also strongly suggests that there is increased spoilage right on the supermarket, which should be noted in supermarket waste reports. If so that will influence market share all by itself as much as customer preference in both sales and comments to store staff will. I will stick with Cuties myself. I like em and also prefer them to imported for taste and would like to buy product of USA as much as possible.

February, 14, 2014 at 02:43 PM

So agree! Can't stand commercials promoting selfishness & bratty kids, won't buy

home  |  February, 15, 2014 at 10:44 AM

I like your oranges but I realy do not like your commercials. Here you have a mom or dad, the ones who lovingly bought the oranges for their children, and a nasty attitude child scolding the parents for eating their oranges. Sheesh, what happened to our sweet grateful children.....has this not been taught why cant you teach that in your add instead of being nasty and ungrateful. I turn the sound off for your commmercials so I dont have to hear the nasty little children...

chico  |  February, 15, 2014 at 10:52 AM

I agree with the poor ad campaigns......there is nothing like and ungrateful bratty kid to send me the other way and I am glad to read that so many others agree with me.....Ungratefull children and disrespect is not what we should be teaching......there is still hope for our children just dont buy Halos and explain why to your with your money.

Deanna Short    
Glendale, AZ  |  February, 17, 2014 at 11:05 PM

I love the Halos and so do my Grandchildren, but your advertising Dept. has dropped the ball…I love to see children "empowered", but not to the extent that they're threatening the very adults who buy the oranges..If my Grandchild told me that I'd have to sleep in a tiny bed, wearing a super hero costume; I'd tell him to go to time-out and he'd better never talk to an adult like that again! I'd also remind him of who buys the food!!

California  |  February, 18, 2014 at 08:38 AM

I love clementine tangerines and saw a box the other day in the store but I agree with some of the others here and probably a good percentage of consumers. I steered clear of them due to their branding. It was not clear if it was Resnick's wife.... not sure....WHO on that creative team decided to brand their product using BRATs as their little spokes peeps??!!! In this day and age... of thinking it's cute when a toddler starts saying NO! I won't support a script showcasing kids sassing their parents. Period. And my adult kid is a working and successful actor and I am a writer. I GET that they are actors. THAT is what I think disturbs most of us. The writer could have written sooo many other scenarios selling Halos without causing us to want to boycott them. Even if "we" are the minority here (which I don't think we are) why wouldn't you want to write a campaign that wins everyone over?

California  |  February, 18, 2014 at 08:46 AM

It seems to me that they could have saved a lot of money in the advertising dept. by hiring someone else. They are having to do a double back peddal now by not only paying someone for a horrible campaign idea but for trying to make up for all the lost sales due to the campaign they paid for!

Nancy Mahoney    
Springfield, Ohio  |  February, 18, 2014 at 01:20 PM

The Halos commercials I have seen just contribute to the notion that children should be entitled little brats who can tell parents they are not allowed to have a Halo while sitting at the kid's which they probably carted the kid along with a bunch of friends. And I wonder who bought the Halos? I's only a commercial. However, anything that contributes to disempowerment of parents is a big mistake. It's enough to make me shop where they sell Cuties or some other brand. This ad campaign is not cute, and neither are those children! Thanks!

February, 18, 2014 at 03:17 PM

One more time people!!!! Halos and Cuties are "THE SAME IDENTICAL FRUIT"!!!!! NO DIFFERENCE!!!!The only difference is when they are picked...

S.C.  |  February, 19, 2014 at 12:57 PM

I have to agree. I don't like the commercials either. I think disrespecting a parent who furnishes everything you need to live is really rude. Whomever came up with this idea can do better and the ones who bought the idea are worse. Shame on all of you.

FL  |  February, 19, 2014 at 08:07 PM

I agree about the commercials - they are totally obnoxious!!!!!

February, 19, 2014 at 08:23 PM

I'm so tired of commercials, movies and tv in general conditioning us that it is ok to disrespect parental authority. It is only hilarious until you are a parent of a disrespectful child who grows into a disrespectful adult. I guess you are ok with a braindead apathetic society of zombies    
redding, ca  |  February, 19, 2014 at 11:09 PM

Totally agrees with everyone who dislikes the "Halo" commercials... We used to buy Cuties.. then all of a sudden there are these "Halos"... Really?.. The Cutie commercials were much more appealing... NOT only that.. we bought some "Halos" and they seemed like they experienced a frozen period. By the time we got them they were tasteless and dry.... Finally tossed the whole lot of them... !!!!

redding, ca  |  February, 19, 2014 at 11:12 PM

I wrote a comment.. but not seeing it in the feed.. If this one shows up... Just gonna say.... BS with the Halos!!!

Las Vegas  |  February, 21, 2014 at 11:21 PM

Not buying these "Halos" Did the obnoxious children buy them with their lemonade stand money. If i bought the stinkin' Halos I can darn well eat them and not have obnoxious kids making ridiculous comments.    
February, 22, 2014 at 06:57 AM

soccer kid being disrespecful toward mom, that"s the way you sell a product....wont buy product anymore And mom allowing child to threaten and speak to her in that manner

Middle America  |  February, 22, 2014 at 10:34 AM

Lois, you got that right!! I've only seen the commercial once as I watch very little TV and even less commercials. Where are the sweet grateful children? They are no longer made;). People have children, but don't raise them;). So glad mine is raised before the sense of entitlement generation came along. I have very low tolerance for brat kids.

Washington  |  February, 23, 2014 at 12:17 PM

After watching dozens of your parent/child Halos commercials I am disgusted. Why would you promote a sassy, back talking and rude children? It is sooo againt the respect that this world really needs. I do not see it as cute when a parent works hard to bring home nutritious food for the entire family and a child dictates who can enjoy the fruit of the parents labor. I will never buy another box of them for my family or classroom till you clean up your ads.

February, 23, 2014 at 07:48 PM

I cannot stand the commercials for Halos...they feature kids acting bratty and possessive over food that is good for the whole family.

Oklahoma  |  February, 24, 2014 at 12:46 PM

The commercial is horrific. Utube it and watch it, the kids are mean & disrespectful to their parents. It's stupid for advertising. I don't want my kids to ever act like that.

SC  |  February, 24, 2014 at 03:35 PM

I also agree. In a world fraught with disrespect from adult to adult, adult to child, child to child and company to company, I do not see the need to perpetuate the disorderly conduct associated with a fresh, good for you fruit. I mean Kraft mac and cheese did it in a way that was cute but your ads are just mean and rude. Even the kid looks like a wanna be hoodlum. I don't eat your fruit as it is too expensive for my family due to the lack of being able to eat them all before they spoil, but that does not mean I don't formulate opinions based on the advertising for future purchases as well as the rest of the world. Please rethink your campaign to enhance the fresh, PURE goodness your product wants to be known for. Thank you.

Central CA  |  February, 24, 2014 at 03:45 PM

Cuties and Halos are identical as far as last season everything was labeled under the Cuties brand, and this year it's split between the two. There was a freeze in California in early December that has probably affected the flavor of all citrus fruit, not just the Halos. That being said, the commercials for the Halos are quite terrible. They don't make me want to laugh, they make me upset that a child can act like that and the parent is ok with it.

basalt, co  |  February, 24, 2014 at 09:16 PM

These are the WORST commercials….kids are fed by their parents, their parents who work hard to put food on the table. Your ad's make it acceptable for a bratty kid to be rude to a parent. So WRONG. I would NEVER buy your brand because of this.

P Clark    
Holly, MI  |  February, 25, 2014 at 06:01 PM

I agree! I will refuse to buy this product until those commercials are removed from the air. That behavior is horrible and what an awful example to children watching such bad behavior.

Kathleen Myers    
Dallas  |  February, 25, 2014 at 06:11 PM

so where can you buy a clementine, halos or cutie tree & seeds in Texas. I have been searching the net and can't find any place that will ship to Texas

Marion Metz    
N. Ft Myers, FL  |  February, 26, 2014 at 04:53 PM

I believe your commercial with the obnoxious selfish children is the WRONG approach to sell Halos. Please remove the commercial and I might buy your product.

Wi  |  February, 26, 2014 at 05:46 PM

I think the commercials are SO WRONG really we want to teach our kids to be Rude and selfish, what wrong with kids learning that halos are so good we want to Share them , just saying

Illinois  |  February, 26, 2014 at 08:03 PM

The Halos commercials are terrible! What we don't need in America is any more objectionable kids who think they can speak the way your commercial kids are speaking to the adults.

Las Vegas  |  February, 26, 2014 at 08:39 PM

I don't believe they are they same...all I know is since I can't find Cuties and have had to purchase Halos, I've been disappointed. Halos are hard to peel, have seeds and are almost always dried out. No more juicy goodness! Sad.

Cali  |  February, 26, 2014 at 09:47 PM

Kudos to everyone who is standing up and talking about the negligent marketing for this product. There is no malice on my end, just the concern of an adult who has already witnessed, ten fold, the morally retarded marketing ideas , for products ranging from candy cigarettes to awful misogenistic and violent rap (music?)...which is INTENTIALLY MARKETED toward impressionabke youngsters. I hope you are all familiar with the old song 'What the world needs now', Is the ONLY reason these think tank goons are pushing this reckless message to children, the fact that they foresee it making their pockets fatter? THIS ad campaign, along with games such as Grand Theft Auto, violent gangster rap etc...portray the kind if message which is EXACTLY the opposite of what the world needs now. Rant over.

Kathy Tiernan    
Arlington Heights, IL  |  February, 27, 2014 at 10:38 PM

Love the product, but LOATHE the commercials! Children should not be empowered to ridicule and challenge parents - the same parents who make the fruit available in the first place!!!

Marillyn S.    
Stockton, Ca.  |  February, 28, 2014 at 01:38 PM

Thank goodness I am not the only one who HATES this ridiculous commercial. Not a good example to set for other kids to see them being so greedy and not sharing with the parents who bought them the Halos in the first place. If my child had done that, I would have taken the Halos away and given them to a needy family that would have appreciated them.

NC  |  March, 01, 2014 at 10:06 AM

When did children run the adults lives. I find your comericals very rude ,parents buy the fruit . I will not buy your fruit . What are you teaching the children. To be Rude? Shame on you.

March, 02, 2014 at 04:12 PM

Halos have had some seeds, and they are not as sweet. I agree the advertising it's inappropriate , not kid friendly

camarillo, ca  |  March, 03, 2014 at 05:28 PM

I liked Quties much better. Halos are very sour.

Saint Paul, MN  |  March, 03, 2014 at 07:56 PM

I agree with you 100%. In addition of NOT RESPECTING their parents, kids should learn that sharing is a good thing, specially food.

Pamela Bomar    
Virginia  |  March, 06, 2014 at 12:18 PM

In January when I could not find the "Cuties" that we loved last year, I finally purchased a box of "Halos", well they looked close enough, almost. Not as pretty. But the taste was just NOT THE SAME! as 2013 Cuties. Not as sweet and did not last as long on the kitchen counter or in the refrigerator. They actually started turning brown in 2 weeks, whereas I kept Cuties up to 4 weeks last year. My Grandchildren were not pleased with the taste, neither was I. Perhaps growing conditions were different this year, perhaps shipping and storage played a part in the lower standard of fruit but I won't be buying any more Halos this year. I keep looking for Cuties, hoping they will be better than the Halos on the market this winter-spring. All 3 generations of my family agree that we miss the Cuties of 2013. WOW, spending millions in marketing..... growing & selling oranges must be a very profitable produce.... or the producer/farmers are taking a hit.

Sunny California  |  March, 10, 2014 at 08:07 PM

Boy do I agree with you.....and Halos are not as good s Cuties were last year.

WI  |  March, 31, 2014 at 08:36 AM

Do not like Halos, cuties had a better flavor. Will not buy Halos again.

DR, CO    
CO  |  April, 01, 2014 at 10:59 AM

Just purchased a bag of Halos after the 3 lb bag of Cuties were gone. The Halos actually had better flavor and sweetness than the Cuties I got last week. I really think that the sweetness of the fruit is dependant on the crop, time of harvest etc. Even before Halos were launched, I occasionally got a box of bad Cuties. This is just a part of purchasing fresh produce. Sometimes they are good, sometimes not so good.

america  |  April, 02, 2014 at 05:31 PM

cuties are way better if you know what "good taste" means.

anonymous 2    
Fresno  |  April, 04, 2014 at 06:40 PM

Roll Intl. is good at leveraging grocery stores to sell their product. They do it with pomegranates and pistachios. Try and find a pomegranate that's not a Pom Wonderful during pomegranate season. I heard they said "if you want to sell our Pom juice then we need exclusivity on the Pom fruit". They understand that marketshare is more important than branding. I believe that is why they gave up the Cutie label. They will just leverage the "Cuties" out of the marker place.

Virginia  |  May, 18, 2014 at 08:10 AM

Cuties are better than Halos, but I don't see how I am going to survive the summer without them. Wish they grew year round.

Ct  |  May, 26, 2014 at 07:27 AM

Halos are definitely superior to other brands of citrus in reliability, ease of peeling, and sweetness. The commercial did the trick, since it stuck with you, for good or bad. I buy a bag a week- just for me!

joyce grilley    
michigan  |  November, 12, 2014 at 07:17 AM

because of your sick commercials I will NOT purchase your product(s) no matter what you call them. once again commercialism is giving kids control, disrespecting parents. these make all kids look like brats that tell parents what to do and shows kids as evil and rotten

joyce grilley    
lowell mi  |  November, 12, 2014 at 07:24 AM

Like this glad you are sharing truth. where do I find you

Mother & Former teacher    
November, 12, 2014 at 07:55 PM

The current commercial is indicative of how the schools, parents and society are embolding children with a sense of selfishness and rude disrespectful behavior! I will not only not purchase this product but will also not purchase any product this company is involved with until these current ad campaign is discontinued. We speak loudest with our dollars and encourage others to boycot this company.

sue stuart    
Ma.  |  November, 13, 2014 at 07:26 PM

I ate my last piece of fruit when I saw the ad with the kid pointing a red laser at his father's head. I threw the rest of them out when I saw the ad with the horse head in the father's bed How does violence make a person want to eat fruit?

L. Hyman    
Bayonne, NJ  |  November, 14, 2014 at 08:58 AM

I think the ads are funny. The cat one especially. Lighten up folks, it is better than a lot of other commercials out there. Besides, if you are talking about it, or searching it on the web, the campaign is successful.

NJ  |  November, 16, 2014 at 11:12 AM

My friends and myself will not buy the halos until those horrible and totally disturbing commercials are changed. They are especially bad by having children being part of them. What are you thinking?? Please take these commercials off the air immediately.

SC  |  November, 16, 2014 at 10:38 PM

Nice commercial. I can't believe these haven't been pulled for their shameless disrespect for parents and damn near violent message. It's hard enough to teach children how to behave and ask nicely for things they want and you show them that they can just go ahead and get the cat to scratch their dad's face off before demanding more of what they want. Its a terrible message and I will never buy clementines, cuties, halos or whatever you call them next. Shame on you!!!!

katherine lewis    
tennessee  |  November, 17, 2014 at 01:07 PM

they are NOT the same. clementine cuties were bigger and much much easier to peel. i noticed last year the they looked the same but the skin on halos was much thinner and very difficult to peel for such a small fruit. i dislike the mandarins very much and am really upset at this change. i looked forward every winter to the small bright fruits.

Arkansas  |  November, 20, 2014 at 08:20 AM

They may say they are the same fruit, but Halos are not as good as Cuties..Our stores only carry the Halos and people are complaining all the time..Cuties had a sweeter, fresher taste.

Melinda Saltzman    
Clare, Mi  |  November, 20, 2014 at 01:02 PM

I just seen the commercial with the Dad son and cat. Why would you promote bad behavior in children ???? Why not just promote a healthy yummy fruit????

November, 20, 2014 at 07:22 PM

Your latest commercial with the baby duct-taped to the door is an abomination!!! Just what we need - more evil ideas to place in the heads of our children.

California  |  November, 20, 2014 at 11:52 PM

The commercials currently running are so offensive. I will stay clear of the Halo brand until the commercials stop trying to make lught of children's disrespect of parents. This is not cute or funny.

New Jersey, United States  |  November, 21, 2014 at 11:47 PM

I will not purchase Halos, even though I enjoy Mandarin oranges. The add campaign presents a skewed and degraded picture of family life. Certainly, as some have commented here, it's harmful for kids to watch. And I think that it's also harmful for parents. Parents need support and encouragement to lead and guide their families in positive ways. The commercials depict small children bullying and terrorizing other family members: Baby brother duct taped to the wall; Dad held at bay with a laser pointer!!! It's not funny, especially considering the disturbing level of violence and lack of empathy that we so often witness in our communities.

Atlanta  |  November, 28, 2014 at 07:06 PM

I would LOVE to know the name of your company AND IF YOU DISTRIBUTE to Cumming, GA Roswell, GA!!!! I do try to support the LOCAL FARMERS, however, it's SO difficult finding out who you are and what stores you distribute to. I mostly shop with Ingle's in Cumming, GA but there is also Kroger, WalMart, Publix. Please contact me. Sincerely, Reba

Claire Cover    
Washougal WA  |  November, 29, 2014 at 02:06 AM

My complaint is with the producer's of Halo oranges commercial which depicts child abuse. Duct taping a child to a door is illegal and may give parents the idea its okay to duct tape a child to keep them where you want them. There was a recent case on the new here. The parents duct tape a child to the wall the parents were arrest for child abuse and wreckless endangerment. How anyone could think depicting this for the sale of food to children is okay must have a screw loose. If I was a lawyer that would be my defense for my client. They saw it on a TV commercial and they thought it was okay. Then sue the company for making people think its okay. It's sad that any advertising firm thinks this is a good idea.

Hueneme  |  November, 30, 2014 at 02:18 PM

I find that they need to really look at the commercials for these cause to me they make the kids look like they have control over the family and parents. Using the cat, or the head of a stuffed horse is too much and it makes the kids look like since they threatened the parents that's how they will gets things and that is not right. This society has made kids feel like they are in control and the parents have no say and that should not be. Kids need to learn the word NO. We don't buy halos because of the commercials . I am stating my opinion and that's how I feel.

November, 30, 2014 at 07:33 PM

Amen. I agree!

Dallas, Tx.  |  December, 02, 2014 at 02:44 AM

I started out eating cuties, but one time they were out and only had halos in the store. I thought that they were way better, and have been addicted ever since and go through a whole bag in one day. I guess I'm going crazy since they are the same thing by the same distribution company. That's if I read this blog correctly.

Dallas Tx.  |  December, 02, 2014 at 03:05 AM

Commercials shouldn't persuade you to use or not use anything. You should try it for yourself not because a commercial makes up your mind for you instead of getting your own opinion.

Virginia Beach  |  December, 09, 2014 at 07:07 PM

I am commenting on the commercial that has the red laser pointing at the dad. Has anyone in marketing thought about all the wrong messages this sends to kids, since you are selling to them indirectly? What message are you trying to convey here exactly? It seems like the company is advocating bullying or intimidation techniques with this ad, I don't like the message at all! With all the violence and misguided kids & people around, it seems that a company promoting oranges/ mandarins/ etc. could find another way. It makes me NOT want to buy from your company. If anyone else is paying attention at all they wouldn't either, unless of course they think that violence & kids go together. Does this commercial air in Sandy Hook Massachusetts? Feel free to contact me, I just feel that as a society we are becoming too desensitized & this commercial proves it. I could go on but won't , I hope someone pays attention to this. Page

December, 09, 2014 at 07:10 PM

I totally agree with you!!

December, 09, 2014 at 07:11 PM

I agree with you too! Has the general public become too desensitized?

Virginia Beach  |  December, 09, 2014 at 08:10 PM

I meant Connecticut, not Massachusetts.

ms penny    
December, 10, 2014 at 08:39 PM

as a child care worker for 20 years I truly believe children become who we tell them they are. you have chosen to tell them they are cruel sadistic monsters who rule the home. you were stupid enough to pay some one to create these awful ads. I hope your children do not watch them! I will not buy this product and I will check my cart to be sure I do not buy anything else you peddle.

wisconsin  |  December, 13, 2014 at 09:51 AM

As a Grandmother, I refuse to purchase this product because commercials are purely offensive. Some of my Grandkids are even offended! The headless pony was simply disgusting! What the heck are you thinking-promoting this violence and meanness? My four year old. had a nightmare about being taped up and left alone. Completely offensive tv ads. No business from my family of 34.

December, 13, 2014 at 10:04 AM

Totally agree! WHAT are they thinking? They are NOT thinking.

M Coffey    
TN  |  December, 13, 2014 at 06:22 PM

Last year my husband I loved eating the Cuties.....they were sweet and melted in your mouth. On two separate occasions have purchased Halos from Walmart.....however have been disappointed. The fruit is not juicy and is dry tasting. Lots of puffy/white strings stuff inside peels. Bring back the Cuties. Maybe this is a bad year for the Halos.

Dee Mack    
ft worth, Tx  |  December, 14, 2014 at 12:54 AM

I logged on here expressly to see if any comments had been made about the ridiculous Halos commercial showing an infant duct taped to the wall. I realize this is not a website of the Roll company or the Halos brand, but I'm hoping someone from their marketing department or even an executive of the company like Rob Six or Lynda Resnick will see all these comments and realize just how offensive their advertising campaign is to many many people. Or maybe an editor at The Packer can do them a favor and call their attention to all these posts. It's evidently a small world in the citrus packing business. Much has been said about their appetite for promoting disrespect. And it's not unusual for a company to create buzz with controversy. But how can Ms. Resnick or Mr. Six condone (and promote and inspire) child endangerment, and think that's funny? Theyve crossed the line. Here is a shout- out to future trial lawyers who may run across this post while doing research for a personal injury or accidental death claim involving infants and duct-tape. Keywords: stupid, duct-tape, infant death, Halos commercial, greed

December, 14, 2014 at 08:37 AM

I agree with you. They are show the children it is ok to be abusive which is not a good sign for children or anyone else to learn. they need to change they marketing skills better.

December, 15, 2014 at 09:45 AM

I agree with all of the comments about the obnoxious children while I like the cuties, I think I will not buy them again until they take the horrid horrid commercials off. Who in their right mind would think up a commercial where a little girl puts a half dead horses head in her dad's bed making the godfather.? This is unbelievable. And then he like a frightened full goes to the store to buy her her favorite cuties. What in the world is happening with advertising???

NY  |  December, 17, 2014 at 07:59 PM

When a parent/caregiver duct tapes, or otherwise restrains a child to a door or wall, they go on trial for child abuse. How is it merely considered advertising when a big company does the same thing? Scary.

Friendswood, TX  |  December, 18, 2014 at 08:22 PM

Dear HappyHalos, I do not watch TV very often because I work 6 days a week. I still have managed to see three of these aforementioned commercials. You had better see a few before you sanction the decision of this company to make it acceptable for children to become little demons who terrorize their parents and siblings over their desire to have a "Halo". Before seeing those commercials I bought a bag of Halos, which upon opening, presented me with a handful of moldy squishy mandarin which grossed me out so much that I threw away the entire bag. I will not be buying them again for all the reasons given above.

Mn  |  December, 20, 2014 at 10:54 AM

Okay, ripping the head off a stuffed animal is NOT okay or funny in anyway. I called The company to share my opinion, and the guy (will not call him a gentleman) laughed at me.

RI  |  December, 22, 2014 at 05:28 PM

Cuties were way better than halos! Disappointed!

oklahoma  |  December, 26, 2014 at 07:42 PM

I will NEVER buy Halos and to others that are disgusted by the commercials, post on Halos FB how disgusted you are and suggest that others that are complain to the stores that carry them. And then, if you see them in a store, go on the stores FB page and complain, along with a link to their they are so proud of that their commercials are awful and promote things like child abuse and violence. I made this suggestion of the halos FB page it it got me blocked so it must have touched a nerve.

Hudson, WI  |  January, 06, 2015 at 03:12 PM

Cuties are infinitely better than the so called "wonderful Halos". There is almost NO comparison. Unfortunately Halos does a better job of marketing. I just gave Halos a second chance and it is the last. I will drive to wherever I have to in order to find cuties. I am very happy to find that Target is smart enough to realize that Cuties are much tastier!

pa  |  January, 08, 2015 at 11:14 AM

You may say they are the same but taste is clearly different. Cuties are sweet & halos are tart. Thanks for ruining a good thing. .

Western NC  |  January, 22, 2015 at 07:18 AM

Wow, a company that absolutely won't listen to the consumer!! Evidently your CEO's and marketing dept are just as rude and disrespectful toward the purchasers as the brats they portray in the commercials. Someone writing and approving these sorry, unappealing commercials has a serious anger issue toward adults...or toward becoming an adult. I came here to complain about the absolutely sucky ads, not realizing that they have been on tv, insulting parents, for some time now. I am going to add my comments anyway, maybe at some point your company will hear these consumers. Social media is powerful today. I think it's time to get busy and use it to point out that parents deserve respect, especially when they are spending their money with a company. BTW, I did try your product before seeing the ads. I wasn't impressed. The cuties did taste juicier and fresher.As for those saying they are the same fruit, yes they are. Quality is still an issue, even with same products. But the reason I won't purchase your product again it mostly due to the bully-encouraging, deceitfulness-encouraging advertisements.

Arizona  |  January, 23, 2015 at 01:41 PM

We are very disappointed that the Cuties brand is no longer offered and have been replaced with Halos. Cuties always had a much better flavor and lasted longer. Bring back our Cuties!!!

Great Falls, MT  |  January, 24, 2015 at 05:22 PM

Our president was born in Hawaii, the 50th state in these United States.

VA  |  January, 27, 2015 at 12:39 PM

I also find the ads very disturbing it promote anger why can't you have a friendly/loving ads. How would they feel if a child taped their brother or sister to a door with duck tape & the child died because the duck tape choked the child.

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