Paramount Farms, Los Angeles, has expanded its snack nut product line with almonds. The makers of the Wonderful pistachios brand will now offer Wonderful brand almonds, according to a news release.
The almonds will be available in three varieties: natural raw, roasted and salted and roasted with no salt.
According to vice president of marketing Marc Seguin, the company’s research shows that 70% of consumers who buy Wonderful pistachios also already purchase almonds.
“...it was a natural next step for the company to begin packaging almonds under the hugely successful Wonderful halo...,” he said in the release.
The almonds, which are grown, processed and packaged in the Lost Hills area of California, will be sold in 7-ounce bags in the produce section at grocery stores such as Kroger, Supervalu and Public, among others.
Wonderful almonds will also be available in 48-ounce bags at club stores, according to the release.
The company plans to add a 16-ounce bag in the fall, the release said.