Paramount, Sun Pacific face off over Cuties - The Packer

Paramount, Sun Pacific face off over Cuties

07/14/2012 01:46:00 PM
Coral Beach

Resnick and Evans began collaborating on clementines in 1999.

According to the Sun Pacific website, Evans started developing a specific clementine variety after a 1990 freeze hit California citrus growers. In 1996, Evans signed a deal with a nursery to multiply clementine trees and sell them exclusively to him.

Evans and Resnick forged a business arrangement that generated great profit for Paramount and Sun Pacific, but the relationship has become increasingly strained, Evans told the Wall Street Journal.

Part of the strain is related to aggressive and expensive advertising campaigns that saw the companies spend $20 million during the latest season, according to the Journal article, published July 14. Evans told The Journal he believes the fruit is so good it doesn’t require extravagant promotion.

After Resnick backed out of the juice deal, he tried to take over all of the packing of Paramount’s clementines and afourers for 2012-14, instead of using Sun Pacific’s packing operation as the 2008 agreement requires, according to court documents.

Resnick also told Evans he wants to market and sell not only Paramount’s clementines and afourers, but also all of Sun Pacific’s clementines and afourers for the 2012-14 seasons, according to court documents.

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Prosperville CA  |  July, 20, 2012 at 01:01 PM

Both of them deserve a good spanking

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