Retailers entering the bureau’s Winter Festival display contest must promote at least three varieties, including anjou, red anjou and bosc pears.
Entries submitted by March 17 will be eligible for $5,000 in prizes. Large- and small-store category winners will each get $1,500, while second- and third-place finishers receive $500 each.
Winners will be chosen after March 23.
“Pears are a high impulse-purchase fruit, and this offers retailers a way to cash in on that,” said Christie Mather, director of communications at Milwaukie, Ore.-based Pear Bureau Northwest. “We’re rewarding them for displays that really draw attention to pears. We’ve seen sales increases of 100% or more when these contests are held.”
Contestants must maintain a winter-themed pear display for at least two weeks.
The bureau is providing point-of-sale materials to supplement retailer displays, including seasonal 7-by-11-inch cards with recipe tear-pads, variety channel cards, and brochures.
The contest encourages retailers to boost pear sales by promoting a second size, bulk or bagged pears, or jumble displays.
“Anjou, red anjou and bosc are in season,” Mather said. “There’s a lot of excitement about pears in the fall, but the season is much longer than the average consumer might be aware.”
Entry photos should be submitted with the email subject line Winter Festival Display Contest to Dawn Danielsen at firstname.lastname@example.org. The entrant’s name, telephone number, store name and number, and number of check stands in the store, must be included.