Cristie Mather, communications director for Pear Bureau Northwest, is leaving the organization.

Mather is joining a creative agency with clients in produce and other industries, according to a news release from the Milwaukie, Ore.-based Pear Bureau.

Mather will be managing director of The Fiction Tribe, which has offices in Portland, Ore., and Santa Clara, Calif.

“When I considered my future, it was important for me to continue to make contributions to the produce industry,” Mather said in the release. “I am dedicated to the overarching mission of increasing produce consumption, and I will continue to give back to the industry that has given me so much.”

Mather has led the marketing communications programs for Pear Bureau Northwest since 2006. In 2012 she was a fellow in the United Fresh Produce Association’s Leadership Program.

Mather also sits on the marketing and merchandising committees for United Fresh and the Canadian Produce Marketing Association, and she was featured in The Packer’s Women in Produce section.

“We wish Cristie the best in her new role, and are grateful to her for her contributions to the Northwest pear industry’s success over the past several years,” Kevin Moffitt, the bureau’s president and chief executive officer, said in the release.