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The Perishables Group has been acquired by retail intelligence giant Nielsen Holdings.
All employees of the Chicago-based Perishables Group will join Schaumburg, Ill.-based Nielsen’s North America Consumer Analytics team, according to a news release from Nielsen. All company assets, including client work and data, are included in the deal.
Bruce Axtman, president and chief executive officer of the Perishables Group, will continue to lead the group, now named as the Nielsen Perishables Group, according to the release.
The Perishables Group was founded in 2000 by Axtman, previously vice president of Barrington, Ill.-based Willard Bishop Consulting. Steve Lutz, who had been president of the Wenatchee, Wash.-based Washington Apple Commission, joined The Perishables Group in July 2000 as the Wenatchee-based executive vice president.
Axtman said the move will help the firm’s fresh produce clients.
“This acquisition is a natural evolution in the long working alliance we have had with Nielsen,” Axtman said in the release. “Our mission is to help retailers and fresh suppliers increase consumer value and improve business performance by helping them apply a consumer-based business model specific to the fresh food business environment.”
“With Perishables Group now fully part of the Nielsen organization, we can accelerate our work to integrate total-store information, thus providing a holistic picture of store-level activity,” John Lewis, president and chief executive officer of Consumer North America, Nielsen, said in the release. “This complete view across all fresh departments — produce, deli, meat, seafood and bakery — provides a distinct advantage for all our clients, including retailers, packaged goods manufacturers and fresh food suppliers.”
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