The Peruvian Avocado Commission’s summer social media campaign has borne fruit, with more than 29,000 people “liking” the commission’s Facebook page.
Also, 8,000 people followed a Pinterest “pinning party” hosted by blogger Coryanne Etienne, according to a news release from the Washington, D.C.-based commission.
The social media campaign is part of a larger marketing push by the commission as exports from Peru to the U.S. ramp up.
“We knew that in order to establish Avocados from Peru as a solid, premium brand that’s firmly planted in the United States, the information we provide on the Internet has to be smart, relevant, and engaging,” Xavier Equihua, the commission’s chief executive officer, said in the release.
Whether it’s a new recipe from Peruvian chef Ricardo Zarate, an avocado tip or an image of Peruvian culture, the content on the commission’s Instagram, Facebook, and Pinterest pages appeals to a wide range of consumers, Equihua said.
The commission’s summer campaign also including an Instagram contest in which ten people won $100 each for submitting a photo of their favorite way to enjoy Peruvian avocados.
The group also hosted a recipe contest on the James Beard Award-winning website, Food52. More than 200 entries were received. The winning recipe, Green Goddess Chicken Sandwiches, is featured on avocadosfromperu.com.