PHILADELPHIA — Customer reaction to the Philadelphia Wholesale Produce Market has been favorable, distributors say.

The market officially opened for business June 5 and is seeing broad acclaim, vendors say.

“The facility itself makes a big difference in so many aspects of how we operate,” said John Vena Jr., chairman of the facility’s marketing committee and president of John Vena Inc. “It’s more convenient for customers and the environment for staging product, unloading and receiving product is much better and has improved product shelf life and working conditions.”

Unlike the older facility, the new operation sees no truck congestion, said Todd Penza, salesman with Pinto Bros. Inc.

“It’s much safer for customers to walk around,” he said. “They have pedestrian walkways and two-way traffic. It’s 100% safer here.”

To improve customer accessibility, the market has expanded hours of operation.

Though the market has always had evening hours, it has now expanded the hours of its main sales day, Vena said.