“You just have to have a good exit strategy,” Vaughn said. “We sent a few cases to a couple of our other stores in the area, but we sold it all. They sold so fast that we had to take down the display after only four days.”
About two pallets of the pineapples were cored and chopped at the store and sold as fresh-cut. The fruit was also promoted as a gift for the Easter season. Special bags were printed with gift tags included so consumers could give pineapples as hostess gifts when they went to Easter dinners.
“The pineapple is known as the international hospitality gift, so the bags seemed like a natural,” Vaughn said.
His only other advice to retailers planning giant display promotions: “Be sure that the grocery guys haven’t run down the batteries in the pallet jacks before you start.”