Pink Lady America,Yakima, Wash., has selected Ali Vincent, the first female winner of NBC’s “The Biggest Loser,” as its spokeswoman for the 2011-12 marketing season.
“We’ve been looking for the most effective way to follow up with the message that the Pink Lady brand apple is a great choice to be part of a healthy lifestyle,” Alan Taylor, marketing director, said in a news release. “And who better to be the best possible example of a healthy lifestyle than Ali Vincent, who in 2008 became “The Biggest Loser” by losing 112 pounds on the highly popular NBC program?”
Since winning the top prize on the show in 2008, Vincent has gone on to give motivational speeches throughout the country, compete in marathons and currently hosts “Live Big with Ali Vincent” on the Live Well Network, according to the release.
Vincent signed to be the spokeswoman for Pink Lady America in early November.