Pink paint that aims for the hue of Pink Lady apples will help promote the fruit through May in a “Paint it Pink” video contest sponsored by Sherwin-Williams Paint and supported by Pink Lady America LLC.

“We are asking the fans of the Pink Lady apple to show how much they love it and its popular color and to do it in a very distinctive way,” Alan Taylor, Pink Lady America marketing director, said in a news release.

Pink Lady LLC manages the trademarked apple for more than 220 growers in North America, according to the release. Four hundred Sherwin-Williams retail stores to offer a new paint shade called “Pink Lady Pink” at a 10% discount during May.

Those who want to participate in the video contest associated with the promotion are asked to paint a scene pink and include Pink Lady apples in the video, according to the release. More details on the Paint it Pink program are available at or by contacting Alan Taylor at