Asking consumers to compare the fiber and calories of an apple compared with a candy bar over the course of a year is the basis of a new messaging campaign by Pink Lady America.
John Reeves, general manager of Pink Lady America LLC, Yakima, Wash., said in a news release that Pink Lady America has created a single-sheet graphic showing the calorie and fiber comparison of an apple a day compared with a candy a day. The consumer information sheet is illustrated with pictures of active children and Pink Lady spokesperson Ali Vincent, the first female Biggest Loser, according to a news release from the company.
One medium apple a day for a year totals about 47,550 calories, while a candy bar would rack up more than 108,00 calories. Apples would give 1,825 grams of fiber over the course of the year, far besting the candy bar’s total of 475 grams, according to the release.
“Like most things, a little knowledge can go a long way when it comes to understanding the nutritional value of snacks,” Reeves said in the release. “In this case all that’s required is about 30 seconds of checking out the nutritional information on the package.”
The graphic will be released to shippers of Pink Lady America LLC, according Alan Taylor, marketing director of Pink Lady America. The shippers can use the graphic on packaging or as point-of-sale item at the retail level or in schools, he said.
Pink Lady America has about 200 grower-members.