Pink Lady honors retailer for local commitment - The Packer

Pink Lady honors retailer for local commitment

06/26/2013 12:56:00 PM
Pamela Riemenschneider

Yakima, Wash.-based Pink Lady of America LLC recognized Bellingham, Wash.-based Haggen Inc. for a multi-level effort to support Washington and Oregon Pink Lady apple growers.

Haggen Northwest Fresh stores have an excellent program promoting the brand, said John Reeves, general manager of Pink Lady of America.

“We’ve been watching to see who in the supermarket world really supports growers,” he said, in a news release. “During this time we’ve watched with great interest and delight as Haggen has consistently developed a program of strong support for our growers and others in the fruit industry.”

Haggen offers a complete merchandising program, Reeves said.

“By that I mean its produce team often backs up this product with special displays or signage in its stores, often with inclusion in its weekly advertising program,” he said, in the release. “It’s a great thing to support these growers by purchasing their products, but it’s really special to have them be part of the Haggen marketing program.”

Growers featured in Haggen’s program include Auvil Fruit Co., Borton Fruit Co., Chelan Fresh Marketing, Domex Superfresh Growers, Northern Fruit Co., Oneonta Starr Ranch Growers, Rainier Fruit Co., Stemilt Growers LLC, Washington Fruit & Produce and Yakima Fresh.



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