“We aren’t suggesting there not be a continued giving of Valentine’s Day presents which are sweet and tasty. All we’re saying is there’s an easy way to give a loved one a very tasty treat and have it be healthy, too,” John Reeves, general manager of Yakima, Wash.-based Pink Lady America, said in a company news release.
In support of that message, the company is launching three nutrition-focused programs this year.
The first is an educational program that compares the nutritional benefits of apples to junk foods.
The second is “Take a Pink Lady for a Walk,” which encourages consumers to match Pink Ladys with a daily 20-minute walk.
In the third program, Pink Lady America will highlight the results of a Cornell University study which found that kids are more likely to select apples and other healthful foods if they’re branded with cartoon stickers.