NEW ORLEANS — At Fresh Summit 2013, Pink Ribbon Produce recognized retailers and produce suppliers for raising money for breast cancer prevention, including Pero Family Farms’ donation of $33,500 to the National Breast Cancer Foundation.
During an Oct. 19 event at the Mastronardi Produce Ltd., booth on the expo floor, AugustineIdeas marketing agency honored Meijer Inc., Grand Rapids, Mich., Harris Teeter Supermarkets, Charlotte, N.C., and Price Chopper, Schenectady, N.Y., and their produce vendors for helping generate more than $400,000 for the cause since 2006.
Meijer presented Dole Food Co. Inc., and Pero Family Farms its charitable giving award.
Recognizing five year participant suppliers, Harris Teeter thanked Earthbound Farm and Sunlight International Sales Inc., while Price Chopper honored Dole and Fowler Packing Co. Inc.
Earthbound is Harris Teeter’s top donor and Mastronardi and Dole are Price Chopper’s top donors, according to a news release.
The retailers also recognized Apio Inc., Bolthouse Farms, Bushwick Commission Co. Inc., Country Fresh Products Inc., DNE World Fruit Sales, Fresh Express Inc., Gurda Gardens Ltd., Highline Produce Ltd., Naturally Fresh, Natures Way/Farmers Market, NatureSweet, NewStar Fresh Foods LLC, Paramount Citrus Association, Rainier Fruit Co., Santa Sweets Inc., Southern Specialties Inc., Turbana Corp., and Wholly Guacamole.
In a separate ceremony, Pero, a first year Pink Ribbon participant, presented $33,500 to the foundation.
Bryan Vardilos, the foundation’s vice president of operations, said the organization helps fund mammograms and early detection programs.
“We are thankful and proud to be working with such a great organization like Pero,” he said. “It’s all about relationships and how we do business.”
Mark Stevenson, Meijer’s director of produce merchandising, applauded the produce suppliers.
“This is an example of how the produce industry itself is always looking to help people in times of need,” he said.
More than 500 stores participated in the campaign.