The non-profit Rocky Ford, Colo.-based Pink Pumpkin Patch Foundation has joined with the Bake It Happen campaign this year to raise funds for breast cancer research.

Beginning Sept. 26, participants can go to the Bake It happen website, www.bakeithappen.net, to access recipes from Judy Levin—the mother of Shari Brooks and Stacy Pagen, the two sisters behind the campaign; Levin died of breast cancer.

During October, participants are encouraged to bake the recipes and share photos on social media, using the hashtag #bakeithappen, according to a news release.

Each time a photo is shared, an anonymous donor will contribute to the foundation.

“When the Bake It Happen team approached the foundation with this creative opportunity, we were honored to be the recipient of their efforts,” foundation president Carol Holsopple-Froese said in the release.

The foundation, which debuted in the fall 2012, comprises growers of pink pumpkins who have committed to giving a portion of their proceeds to organizations involved with breast cancer.