Los Angeles-based Pom Wonderful has added three flavors to its existing line of Antioxidant Super Teas, all of which will be sold in the refrigerated juice section.
In addition, the firm is giving pomegranate peach passion white tea, an existing flavor that had been in a 16-ounce straight-sided bottle, a new look and new size, according to a news release.
The beverages are blends of 100% pomegranate juice and brewed teas. The new flavors include pomegranate lemonade tea, pomegranate sweet tea and pomegranate honey green tea.
The original lychee green tea has been replaced by the new pomegranate honey green tea.
“Pom Wonderful always innovates to meet growing demands, and with tea sales skyrocketing, we’re capitalizing on momentum to offer consumers new ways to enjoy pomegranate juice,” Dahlia Reinkopf, senior director of marketing, said in the release. “Antioxidant Super Teas aim to reach new consumers looking for healthy on-the-go refreshments without any artificial flavors or artificial sweeteners.”
The beverages will be available in 12 ounce sizes of Pom Wonderful’s curved bottle.
The company also plans to offer in-store displays, point-of sale, retailer promotions, free standing inserts, trade advertisements, digital activations and public relations.