Potandon, Sony partner on ‘Cloudy’ potato promotion

01/06/2014 03:12:00 PM
Mike Hornick

Courtesy Potandon Produce LLCPotandon Produce LLC potato bags will carry a $5 instant coupon toward the Blu-ray and DVD pack of “Cloudy with a Chance of Meatballs 2” when the products are purchased together.

The 3-, 5- and 10-pound bags will be distributed starting in late January in the Green Giant Fresh, Klondike Brands, SunFresh and private labels packed by Potandon.

Idaho Falls, Idaho-based Potandon Produce is collaborating with Sony Pictures Home Entertainment, which releases the animated comedy Jan. 28, on the promotion. Coupons expire March 31.

This shipper will also have point of sale materials available to promote the offer to consumers at store level. An e-mail and online social media program will back the program as well, according to a news release.

“Cloudy with a Chance of Meatballs 2” features inventor Flint Lockwood and his friends battling “foodimals” — including a Potato-potamus — to save the world.



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight