Potandon Produce LLC, Idaho Falls, Idaho, has upgraded the website of its Klondike brand.
Potandon’s changes to www.klondikebrands.com make navigation easier and place a bigger emphasis on potato recipes and preparation tips, according to a company news release.
This is the third upgrade to the site since klondikebrands.com became Potandon’s main consumer website in 2008.
The recipe pages of the site have been reorganized to include specific preparation and cooking times. One section, for instance, is focused solely on 30-minute potato salad recipes.
The revamped site also features a Preparation Secrets page, which includes tips and tricks for consumers working with potatoes. New Preparation Secrets will be added to the section in order to keep consumers up-to-date.
The site also now has an Events/Blog area that will include news on promotional activities and new product offerings.