The Wisconsin Potato and Vegetable Growers Association, Antigo, is hosting a recipe contest to encourage people to start the new year off right by eating Wisconsin potatoes for breakfast.

The Breakfast of Champions recipe contest lets consumers submit their favorite breakfast recipe featuring Wisconsin potatoes at, according to a news release.

The first place winner will receive a $400 gift card from Williams-Sonoma. Second and third place will receive $150 and $100 gift cards to a favorite grocery store.

The contest began Dec. 3. and the deadline for a recipe submission is Jan 4, according to the release.

Winners will be announced Jan. 30.