Potato demand strong heading into Christmas

11/21/2013 04:17:00 PM
Andy Nelson

That’s good news for consumers looking to go fresh on the cranberry sauce this Christmas.

“We’re in excellent shape — the forecast for Christmas is exceptional,” Wilson said. “There’s plenty of superior-quality fruit for a full-blown season.”

Because of large processing volumes this season industry-wide, Wilson warned of inferior product creeping into the fresh market. Buyers and marketers will have to be vigilant to maintain quality control this Christmas.

“The quality, in general, has been falling down” in the runup to Thanksgiving, Wilson said. “We got a lot of last-minute orders for Thanksgiving and had to turn some down.”

Cartons of 24 12-ounce film bags of medium late howe cranberries from Massachusetts were selling for $34-35 at the New England Produce Center Nov. 18, up from $33-34 last year at the same time.


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