Potato event provides marketing insight to build brands

05/30/2012 11:01:00 AM
Mikkel Pates

O’Connor said the evolution of social media and quick response codes may be the key to cementing connections between consumers and growers in North America. Albert Wada, director of Wada Farms Inc., uses U.S. Potato Board retail tools to shift from marketing potatoes as a commodity to more sophisticated presentations.

In a similar vein, Herman Vervold, commercial director and sector manager for HZPC, the Netherlands, showed examples of retail potato displays, with different products and applications.

The display was “much more inviting than the traditional display that you see in the U.S.” O’Connor said.

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