Potato marketing plan leverages social media, other formats

08/29/2013 03:47:00 PM
Chris Koger


“Potatoes have an emotional link with families, and we’re going to tap into that and really get people to share their stories,” Muir said.

In retail, the Potato Lovers Month promotion is gaining a lot of steam, with more than 4,000 participating last season, including Wal-Mart locations. Plans are to expand the February campaign into Mexico and the Caribbean. The commission also has a new cross-promotion partner with Hormel, Muir said.

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