Procacci enters online sales - The Packer

Procacci enters online sales

12/13/2012 11:48:00 AM
Doug Ohlemeier

Procacci Bros. Sales Corp., Philadelphia, is entering the e-commerce market by launching a new online store.

Procacci Bros.At the site, consumers can purchase a wide range of gift baskets, Italian chestnuts and other products scheduled to be introduced next year, according to a news release.

Procacci Bros. has been packing fruit baskets for retail chains for more than 60 years and the new site is the first time the grower-shipper and distributor has entered the e-commerce market, according to the release.

Procacci had the basic infrastructure in place to make the store work and plans a strategy to keep the site simple and build upon it in the future, Kevin Delaney, Procacci’s director of marketing, said in the release.

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