Procacci Bros. Sales Corp., Philadelphia, is entering the e-commerce market by launching a new online store.

Procacci enters online salesAt the site, consumers can purchase a wide range of gift baskets, Italian chestnuts and other products scheduled to be introduced next year, according to a news release.

Procacci Bros. has been packing fruit baskets for retail chains for more than 60 years and the new site is the first time the grower-shipper and distributor has entered the e-commerce market, according to the release.

Procacci had the basic infrastructure in place to make the store work and plans a strategy to keep the site simple and build upon it in the future, Kevin Delaney, Procacci’s director of marketing, said in the release.