Procacci Bros. Sales Corp., is the latest produce company to promote its products through Sesame Street characters in the Produce Marketing Association and Sesame Workshop’s Eat Brighter! campaign.

In late September and early October, the Philadelphia-based Procacci plans to feature Big Bird, Cookie Monster and the other Sesame Street characters on its tomato packaging, including organic and conventional Santa Sweets-branded grape tomatoes and UglyRipe-branded heirloom tomatoes, according to a news release.

Sesame Street continues to strongly resonate with children and Procacci is looking forward to working with its retail customers to use the program to work more fruits and vegetables into children’s diets, Rick Feighery, vice president of sales, said in the release.

Procacci joins Sesame Street Eat Brighter! campaignChildren have long felt a strong connection to the Sesame Street characters, which remain a positive influence on their growing minds, Frank Paone, Procacci’s director of marketing, said in the release.

“This partnership has the potential to make eating healthy fruits and veggies more fun for kids, which will in turn establish the healthy and nutritional diets that kids need, especially during their crucial developmental periods,” Paone said in the release. “Sesame characters will provide an opportunity for suppliers like us to reach kids and open their eyes to the reality that fruits and veggies can be just as tasty as other snacks.”

As of Sept. 15, 25 produce companies and retailers have signed on with Eat Brighter!, said Meg Miller, PMA’s director of public relations.

  • They include:Bejo Seeds, Inc.;
  • Bolthouse Farms;
  • Camposol S.A.;
  • Coast Citrus Distributors;
  • Coborn’s, Inc.;
  • Domex Superfresh Growers;
  • East Coast Fresh;
  • Fowler Farms;
  • Giumarra Companies;
  • Gourmet Trading Company;
  • I Love Produce, LLC;
  • Mars Super Markets, Inc.;
  • Mulholland Citrus;
  • Naturipe Farms;
  • Neiman’s Family Market;
  • Peak of the Market;
  • Pioneer Growers Cooperative;
  • Progressive Produce;
  • Schnuck Markets, Inc.;
  • Sunkist Growers;
  • Sunlight International Sales;
  • Sunrise Produce Company;
  • The Flavor Tree Fruit Co. LLC; and
  • The Oppenheimer Group.