For the first time, Procacci Bros. Sales Inc. is selling two of its proprietary tomato plants directly to consumers.
Philadelphia-based Procacci expected to begin shipping UglyRipe heirloom and Santa Sweets grape plants to retailers on May 23, according to a company news release.
“We continually see a high number of direct requests from consumers asking to purchase UglyRipe and grape tomato plants,” Mike Maxwell, Procacci’s president, said in the release. “The Santa Sweets brand has always been a favorite of tomato lovers, particularly in the winter when these consumers are not gardening themselves. This gives them the opportunity to enjoy our products right from their own garden.”
Retailers will display the plants in rack displays that hold 350 individual plants, a mix of UglyRipes and Santa Sweets.
Distribution will be limited at first, Maxwell said.
“Our plan is to start small and see where we can go from here.”