Produce Mom experiences Yakima apple harvest - The Packer

Produce Mom experiences Yakima apple harvest

10/15/2013 03:21:00 PM
Rachel English

Courtesy Indianapolis Fruit Co.The Produce Mom author, Lori Taylor, and Sage Fruit grower, Peter Verbrugge, stand in front of a tree Verbrugge planted when he was 11.In honor of National Apple Month, author of The Produce Mom blog, Lori Taylor, visited the Yakima Valley to learn all aspects of the apple harvest.

During her Yakima visit, Taylor toured Sage Fruit packing facilities and the three businesses that comprise Sage Fruit — Valley Fruit, Olympic Fruit and Larson Fruit.

“I had no clue how complicated it is and how much care & attention it takes to bring a single apple to the grocery store. I’m a pretty savvy consumer when it comes to the produce department and I was absolutely blown away with the operation,” Taylor said in a news release.

Taylor uses her position as the consumer marketing manager at Indianapolis Fruit Co. and as a successful blogger to connect the produce industry and consumers. She is writing a blog series called “Apple Farm to Fork” to celebrate National Apple Month and share her harvest experience with her followers

“For those of us in peripheral agriculture careers, it’s imperative that we step away from our desks, put down our smartphones, and see what the growers experience in getting produce from their land to our dinner tables,” said Wendy Brannen, director of consumer health and public relations at the U.S. Apple Association,

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