Vance Publishing is the parent company of The Packer.
The free app is available for iPhones and Android devices. Information is updated simultaneously for all formats, mobile and desktop. Produce Universe includes free basic service, and subscription-based access to sell/purchase.
Access for retailers is free, Lippisch said.
Subscribers to the premium option will be able to see Red Book Credit Service ratings of buyers and sellers on the system, and search for companies and commodity information listed on the Produce Market Guide site. One of the premium options includes a subscription to The Packer, and the print version of Produce Market Guide. Premium subscriptions will be available on a monthly basis or at an annual discounted rate.
Some of the features of the app include the ability to refine searches for produce in a variety of ways, including distance from the seller, how long the listing has been posted, and when the offer to sell will expire.
Sellers can decide who they will share their offer with, such as customers in their networks.
Buyers will know if the account that has posted the offer is a verified seller and linked to a Red Book rated company. In time, she said sellers will be able to purchase a featured position on the market page and buyers can receive push notifications when specific commodities they are interested in are posted.