The Produce for Better Health Foundation reported inroads in social media interest in fruit and vegetable consumption and industry buy-in to the promotion goals of the national fruit and vegetable education foundation in its third quarter 2013 report.
The report is available online from Hockessin, Del.-based PBH.
“We continue to make a difference through principled advocacy and a clear and consistent message that including fruit and vegetables — at every eating occasion — will lead to a healthier America.” Elizabeth Pivonka, president and chief executive officer of PBH said in a news release. “Our growing visibility via social media is very encouraging as it suggests that our message is reaching and resonating with more consumers and partners.”
Highlights of the quarter include:
- 8.9 billion media impressions have been generated through print and electronic public relations and communications efforts, which represent 178% of the goal for all of 2013;
- Facebook likes are 117% of goal and 64% higher than 2012 year-end;
- Twitter followers are at 112% of goal and 40% higher than 2012 year-end;
- Pinterest followers are 178% of goal and 131% higher than 2012 year-end;
- PBH’s consumer site, MoreMatters.org, debuted a new look and increased functionality early in the third quarter;
- PBH’s inaugural issue of The Fruit & Veggie Connection, a magazine for health professionals, debuted in the third quarter with a favorable response;
- PBH is tracking 57 industry members as potential Fruits & Veggies—More Matters Role Models or Champions; and
- PBH’s new Ambassador Program was officially launched in the third quarter with over 30 ambassadors.