A Produce for Kids event used The Very Hungry Caterpillar character to encourage children to eat nutritious foods.
On Oct. 4, more than 100 families and bloggers gathered at the Orlando Publix Aprons Cooking School.
The Orlando, Fla., event launched Produce for Kids’ third yearly Healthy Families, Helping Kids campaign and Lakeland, Fla.-based Publix Super Markets Inc.’s resident chef Anthony LoGerfo guided families in the assembly of their own “healthy caterpillars” made with fresh fruits and veggies.
Participating fruit and vegetable companies supporting the campaign also attended and displayed their sponsored products and handed out goody bags filled with coupons and promotional items, according to a news release.
“We are truly excited to have been able to introduce our Publix Aprons Cooking School to more than 100 families with an event that encourages families to eat healthier,” Dwaine Stevens, Publix’s media and community relations manager, said in the release. “Publix is dedicated to educating shoppers on the benefits of eating healthy and our partnership with Produce for Kids supports that mission.”
The campaign seeks to educate families on the benefits of healthy eating and raising funds to support local health and wellness classroom projects through DonorsChoose.org.
To help Publix increase its contributions, shoppers are encouraged to add more produce to their grocery carts through Oct. 22.
Produce for Kids signage provides shoppers more information on the campaign with signage that features the caterpillar.
The cooking school opened in December and offers a variety of classes for beginners and experienced cooks and also offers children’s cooking classes.