Produce for Kids campaigns generate record contributions - The Packer

Produce for Kids campaigns generate record contributions

02/03/2012 03:04:00 PM
Doug Ohlemeier

Produce for Kids is thanking suppliers and retailers for helping make its most recent campaigns generate record-breaking support.

The Orlando, Fla.-based organization that provides funding for Children’s Miracle Network-affiliated hospitals and for programs improving children’s eating habits generated $202,000 through its fall 2011 campaign that helped PBS Kids and the “Let’s Move Salad Bars to Schools” campaign, according to a news release.

Produce for Kids singled out Publix Super Markets Inc., Lakeland, Fla., which with 10 produce suppliers helped raise more than $115,000 in the “Healthy Schools, Healthy Minds” campaign to provide salad bars to 38 schools in Publix’s service region.

Through the support of U.S. supermarket chains, Produce for Kids’ “Eat Smart for a Great Start” campaign helped generate more than $86,000 for PBS Kids. Participating chains include Netherlands-based Ahold USA Inc.’s Giant Food Stores, Martin’s Super Food Store, Giant Food LLC and Stop & Shop Supermarkets, Meijer Inc., Grand Rapids, Mich., and United Supermarkets, Lubbock, Texas. More than 23 produce suppliers participated in the campaigns.

“We’re delighted to share the record breaking results of our fall campaigns,” Kim Avola, Produce for Kids’ vice president, said in the release. “In partnership with our retailers and produce sponsors, we were able to raise money for two very worthy children’s causes.”



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