Launching its fall campaign, Produce for Kids wants children to “Eat Smart for a Great Start” as students return to classrooms.

Produce for Kids kicks off fall campaignThe Orlando, Fla.-based organization has lined up a half-dozen retailers that have more than 1,000 stores in 24 states to participate in the campaign to teach families about creating simple and healthy meals at home while raising money to support health and nutrition-based programming at PBS Kids.

Through the end of October, 23 participating grower-shippers plan to contribute a portion of their sales to PBS Kids.

Participating retailers are:

  • Ahold USA Inc.’s Stop & Shop Supermarkets, Quincy, Mass.;
  • Giant Food Stores Inc., Carlisle, Pa.;
  • Giant Food LLC, Landover, Md.;
  • Martin’s Food Markets; Carlisle;
  • Meijer Inc., Grand Rapids, Mich., and
  • United Supermarkets, Lubbock, Texas.

“Fall is the time of year parents and kids are getting back into school mode,” Heidi McIntyre, Produce for Kids’ executive director, said in a news release, “Eat Smart for a Great Start’ is how we help parents get into the mindset of preparing healthy meals for their families amidst busy schedules.”

The stores plan to display Ideal Meals units that include a dozen new recipes for breakfast, lunch, dinner and snacks that use fresh produce.