David Anthony, a San Joaquin Valley veteran of fresh produce sales, has joined the sales staff at Firebaugh, Calif.-based Oro Loma Ranch.

Anthony will focus on sales of the company’s Ruby Fresh brand pomegranates to U.S. and Canadian customers, he said.

Formerly with Simonian Fruit Co., Fowler, Calif., Anthony also spent several years with Fresno-based Baloian Farms. Earlier, he worked for Ethylene Control, Selma, Calif.

Oro Loma Ranch is a grower-shipper of California pomegranates. During the season, Anthony will be based at the company’s fresh fruit packinghouse in Reedley, Calif., he said. Ruby Fresh also markets pomegranate arils that are packed at the company’s processing and packaging plant in Mendota, Calif.

To complement its domestic pomegranates, the company is aligned with South American growers to provide a year-round supply of the fruit, Anthony said.