Pura Vida Farms selects watermelon director - The Packer

Pura Vida Farms selects watermelon director

09/25/2012 02:28:00 PM
Kayla Banzet

Pura Vida Farms, Scottsdale, Ariz., has hired Shawn Avera as the director of watermelon operations for its Eastern Region.

AveraAvera started work Aug. 20 and is based at Pura Vida’s new Moultrie, Ga., office, according to a news release.

Avera has 10 years of experience in the produce industry, focusing on watermelon production in the Southeast and Midwest.

Avera said the offer to join the company was an easy decision for him because the core focus and business model is directly in line with his own vision for building a successful watermelon program, according to the release.

“Pura Vida has developed into a force in the watermelon category in only a short period of time, establishing themselves as a company committed to quality with a focus on expanding their programs to the retail community,” Avera said in the release.

Comments (3) Leave a comment 

e-Mail (required)


characters left

Ellen Eaton    
Tifton, Georgia  |  September, 25, 2012 at 08:07 PM

Shawn Avera is a bright, talented young man who will do well for Pura Vida.

Dante Washington    
Compton Ca  |  September, 25, 2012 at 10:13 PM

I bought some of these for my birfday-they were great

Jack Schmidt    
Yuma AZ  |  September, 26, 2012 at 01:25 PM

Congratulations Shawn! Wishing you success in your new position.

Feedback Form
Leads to Insight