Pure Flavor sponsors triathlons to promote healthPure Flavor sponsored the Leamington Triathlon and Kids of Steel Triathlon in mid-June to promote healthy living.

The sponsorship is an extension of Pure Flavor’s ongoing commitment to support healthier living and eating for children, according to a news release.

“Within the last couple years, we have focused on the snacking category, starting with The Snacking Series and Veggie Snack Pack line. We continue to try new seeds to enhance the whole snacking experience,” Pure Flavor president Jamie Moracci said in the release. “We are extremely appreciative of the recognition we are receiving on our premium products. We are very excited to have received the Kid’s Choice Award, Best Overall Cucumber Award, and Best Mini Seedless Cucumber Award at the Greenhouse Competitions.

“We believe that innovative products and progressive thinking are keys to providing an exceptional level of customer service and value,” Moracci added.