Purfresh Inc., Fremont, Calif., has appointed David Schanzer to its board of directors.

Schanzer is the chief executive officer of Plumrose USA, Inc., East Brunswick, N.J., a subsidiary of Danish Crown.

Before joining Plumrose USA, Schanzer co-founded Global Fresh Foods. He has also held leadership positions at Foster Farms, Kraft Foods, ConAgra Foods and Fresh Express, according to a news release.

“His extensive sales, marketing, and executive management background, as well as his significant retail and fresh food experience, will be invaluable to our board of directors, particularly as we grow our worldwide customer base and expand beyond fresh produce,” Brian Westcott, president and chief executive officer of Purfresh, said in the release.

Fred Grauer, Bill Elmore, Jeb Miller, Mike Sherman and Westcott are also on the board.