Ready Pac Foods is launching a consumer social media contest to encourage healthy eating and boost sales of its Bistro Bowl Salad line.
The contest also marks the official launch of Ready Pac on Instagram, according to a news release from the Irwindale, Calif., company. Consumers are encouraged to post a photo of themselves with a Bistro Bowl Salad using the hashtag #bistrobowl. A grand prize of a $500 Visa gift card is planned.
“It’s so easy to forget about the importance of health during fall months because we’re usually adjusting to a completely new routine after summer break,” Tristan Simpson, senior director of marketing, said in the news release.
There are three ways for users to submit their photos with Bistro Bowls to enter the Ready Pac contest:
- Post an Instagram photo tagging Ready Pac @ ReadyPacFoods
- Tweet a photo that tags Ready Pac’s Twitter Account @ReadyPacTweets and uses #bistrobowl
- Submit a Facebook photo on the Ready Pac Facebook page with #bistrobowl
Additional information is available at www.readypac.com/contest/.