Ready Pac Foods Inc. has promoted Tristan Simpson to chief communications officer.
Simpson was vice president of corporate communications since March. Since joining Irwindale, Calif.-based Ready Pac in 2011, she has also served as marketing director, segment director and senior director of marketing and corporate communications.
In her new role, Tristan will lead all strategic initiatives within corporate communications, creative, marketing and research and development. She will remain Ready Pac’s spokesperson.
“Tristan has demonstrated unparalleled leadership during her time at Ready Pac,” Tony Sarsam, chief executive officer, said in a news release. “With over 20 years of marketing and communications experience, combined with her breadth of knowledge of the fresh food industry, she will ensure that we are aligned and executing within all her areas of responsibility.”
Simpson has 20 years of experience in consumer packaged goods marketing, business development and public relations. Her experience included roles with Smart & Final, Roll International Corp., Nancy’s Specialty Foods, Frieda’s Inc., Sun Pacific and Pandol Bros.
At Ready Pac, she has helped launch new product lines and a redesigned website and social media platform.