Ready Pac launches baby kale salad - The Packer

Ready Pac launches baby kale salad

07/21/2014 01:16:00 PM
Mike Hornick

Ready Pac Baby Kale BlendCourtesy Ready Pac FoodsReady Pac Foods has introduced Baby Kale European Salad. The blend is available at Albertsons.

“(It) is a perfect fit for Ready Pac consumers who are ready to up their game with superfoods, but need a little help navigating their options,” Tristan Simpson, vice president of corporate communications at the Irwindale, Calif.-based shipper, said in a news release.

Ingredients include baby spinach, red and green chard, baby kale, and baby arugula.

Dollar sales of kale industrywide are up 250% since last year, according to Ready Pac. The International Dairy, Deli & Bakery Association reported last year that 76% of consumers say the health benefits of nutrient-dense foods like kale are the reason to eat them more often.

Ready Pac describes Baby Kale European Salad as a “gateway” offering for consumers turning to kale.



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