Ready Pac launches snack, packaging

02/03/2014 03:20:00 PM
Mike Hornick

Courtesy Ready Pac Foods Inc.Ready Pac Foods' new Ready Snax item - Fruit, Cheese and Flatbread Crackers, top left - is part of a line of six fresh snack trays whose packaging has been given a vertical look.Ready Pac Foods Inc. has added a flavor — Fruit, Cheese and Flatbread Crackers — to its Ready Snax line of fresh produce based snack trays and begun offering snack bags with sliced apples and baby carrots, among other updates to the line.

That brings the total of Ready Snax trays to six, all of which come in new packaging that’s vertically oriented with an eye to shelf space efficiency, according to a news release.

The move seeks to capitalize on continuing growth in fresh snacking. It was up 11% in dollar sales last year, with multi-component snacking up 8% and single-serve fresh snacking with components up 25%, according to Nielsen Perishables Group.

“By offering a wider variety of fresh snacking options, Ready Snax helps our customers find more ways to support their healthy eating initiatives this year without the boredom and limitation we traditionally think of in terms of healthy eating,” Tristan Simpson, Ready Pac senior director of marketing and corporate communications, said in the release.

More information on the new snack products is available online.



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