Simpson joined Ready Pac in 2011 and has held various marketing roles, most recently as senior director of marketing and corporate communications.
In the vice president’s role, stakeholder outreach, public and media relations and digital media are among her responsibilities. She reports to chief executive officer Tony Sarsam.
Simpson has led new product launches, strategic marketing programs and the 2012 rollout of a new platform for the shipper’s website and social media.
“Tristan … has demonstrated proven performance and excellent leadership here at Ready Pac,” Sarsam said in a news release. “She will successfully help us elevate the engagement with internal and external stakeholders.”
Before Ready Pac, Simpson worked for a variety of companies and brands including Smart & Final; Paramount Farms; Nancy’s Specialty Foods; Frieda’s Inc., Sun Pacific; and Pandol Bros. Simpson has more than 20 years of experience in marketing for retail and foodservice.