Red Sun Farms’ first crop of tomatoes on the vine from its Dublin, Va., greenhouse facility is starting production.

Virginia harvesting will run from late September to mid-January and resume in March, when it will run concurrently with the Ontario, Canada growing season.

Red Sun Farms is the new name and brand for greenhouse grower-shipper JemD Farms International, announced in May three years after its merger with Agricola El Rosal.

“Our greenhouse in Dublin has been constructed with cutting edge technology, so we expect to see unprecedented volumes produced at that site,” said Carlos Visconti, chief operating officer for Kingsville, Ontario-based Red Sun Farms.

“Phase 2 infrastructure is already going into place and Phase 3 will bring us to 48 acres of production area in Dublin when completed,” he said. As of Sept. 17, plans were taking shape for a grand opening ceremony at the Virginia facility.

“Our Dublin greenhouse will also be the location of our first organic crop,” Visconti said. “We will also launch our first organic production from Mexico later this fall.”

Distribution is nationwide for retail and foodservice in the U.S. and Canada for Red Sun’s conventional and organic produce.

“The Virginia Greenhouse and Organic line launches will be a huge focus for us at PMA (Fresh Summit) in Anaheim,” he said. “The brand transition has been very well received thus far.”

“We’ve been engaged in discussions with our retail partners for many years about a strategic growing and distribution location for certified-organic greenhouse produce,” Visconti said.