Renaissance Food Group, Rancho Cordova, Calif., will present a new logo and labeling program for its Garden Highway product line at the Produce Marketing Association Fresh Summit Oct. 26-29 in Anaheim, Calif.
The shape of the new logo still has the shield and fresh produce illustrations that were part of the previous logo, according to a news release.
“The new logo and label design provide a consistent look across the entire product line,” Jim Catchot, Renaissance president said in the release. “We want consumers nationwide to be able to recognize the Garden Highway brand quickly and easily.”
The new labeling will be displayed during PMA and Renaissance will co-exhibit with parent company Calavo Growers Inc., according to the release.
The new labels will appear on products after PMA and should be in full distribution by the beginning of 2013.