Report: Produce packaging demand to grow 3.3% yearly to 2017

11/12/2013 03:16:00 PM
Tom Karst

Driven by consumer demand for convenience, the market for fresh produce packaging will grow 3.3% a year through 2017, a new report about packaging trends estimates.

With produce packaging expenditures expected to top $5.7 billion by 2017, the growth in packaging demand will accelerate faster than expansion in fresh produce output, according to the Produce Packaging study from the Cleveland, Ohio-based industry market research firm The Freedonia Group, Inc. The 324-page study is available for purchase at the company’s website.

Besides convenience, produce packaging can also bring advantages in marketing and food safety assurance, according to the study.

Packaging demand for fresh fruit uses, estimated at 3.7% growth per year, will outpace the overall growth rate for produce, according to the study. Expected increases in the availability of ready-to-eat fruit marketed as a convenient, healthy snack option will push fruit packaging demand higher, said Esther Palevsky, analyst and author of the report. The use of packaging for fresh-cut pineapples, berries and other fruit is significant factor in the expected growth of fruit packaging demand, she said.

Meanwhile, Palevsky said packaging growth for vegetable commodities should grow 3.1% a year.

“For vegetables, there are more products that go in bulk form, in a box with a liner or a mesh bag, as opposed to use of plastic containers,” she said.

Gains for vegetable applications will benefit from ongoing new product introductions of fresh-cut vegetables in nontraditional categories. Products like green beans, sweet potatoes and squash are seeing more value-added retail packaging, she said.

Growth in packaging for salad uses will be held back by market saturation and price sensitivity among many consumers, according to the study.

“Salad makers are bringing out new products and new blends, but it seems like there is not the kind of growth there was a few years ago,” she said.

The study found that the corrugated box category, which represented 38% of the produce packaging market in 2012, should grow at a 2.3% annual rate in the period through 2017. The study found that gains in corrugated sales will be aided by the increased use of more costly box structures such as modular boxes, white top linerboard boxes, high-graphic boxes and moisture-resistant recyclable boxes.

Demand for bags and liners is projected to grow at a pace of 3.5% annually through 2017, according to the study. Greatest gains in the category are predicted for breathable bags for fresh cut produce and display-ready pouches, according to the study.


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Supriya Singh    
November, 13, 2013 at 01:36 AM

Flexible packaging not only increases the shelf life of a product but it also enhances the value of the packaged content. This advantage has been widely recognized by manufacturing companies who are using flexible packaging to their advantage and have also recognized it as an important marketing tool.

Rob Pace    
Salinas, CA  |  November, 13, 2013 at 03:25 PM

I am curious if increased specialized packaging is consumer driven for convenience as stated, or supply-side driven for product protection and shelf longevity. Perhaps both. It will be a sad day should future generations not know how to break down a pineapple. Producers and outlets must recognize at some point that end user cost will eventually curb the convenience frenzy - particularily in light of the considerable projected food cost increases over the next 20 years. I see opportunity for a low cost / high quality solution that is environmentally friendly and is delivered via mainstream outlets rather than only at outlier farmer's markets. The produce industry is never boring, that's for sure.

Steve Layton (Socopac)    
Irvine, CA  |  November, 15, 2013 at 05:57 PM

Adding to all the benefits Tom Karsts' article mentions, packaging has changed dramatically the way we all eat fresh produce and this change continues today. Unique blends of leafy vegetables, many distant grown specialties, shelf life sensative and delicate bruise sensative fruits and veggies all have been introduced to our pallets thanks to specialized packaging. And theire surely will be more to come. Look for continued grpowth

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