Report: Produce packaging demand to grow 3.3% yearly to 2017 - The Packer

Report: Produce packaging demand to grow 3.3% yearly to 2017

11/12/2013 03:16:00 PM
Tom Karst

Pouch bags can be ideal for produce that doesn’t need to be in a clamshell and pushes less waste through the supply chain, Palevsky said.

“There are more and more products in produce using those,” she said.

The fastest growth category in the produce packaging will be for plastic containers, according to the study. That category, including consumer-oriented tubs, clamshells, and other consumer-oriented plastic containers, will grow at a 4.8% annual rate through 2017, according to the study. Advances in plastic packaging demand will be fueled by growth in berry applications, according to the study.

Other produce packaging, including reusable plastic containers, will grow at an expected clip of 3.4% per year, according to the study.

The use of overwrap trays for fresh produce is expected to grow at an average rate of 3.6% per year, according to the study.

Palevsky said increasing use of bags and pouches may steal some demand from trays and clamshells.


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Supriya Singh    
November, 13, 2013 at 01:36 AM

Flexible packaging not only increases the shelf life of a product but it also enhances the value of the packaged content. This advantage has been widely recognized by manufacturing companies who are using flexible packaging to their advantage and have also recognized it as an important marketing tool.

Rob Pace    
Salinas, CA  |  November, 13, 2013 at 03:25 PM

I am curious if increased specialized packaging is consumer driven for convenience as stated, or supply-side driven for product protection and shelf longevity. Perhaps both. It will be a sad day should future generations not know how to break down a pineapple. Producers and outlets must recognize at some point that end user cost will eventually curb the convenience frenzy - particularily in light of the considerable projected food cost increases over the next 20 years. I see opportunity for a low cost / high quality solution that is environmentally friendly and is delivered via mainstream outlets rather than only at outlier farmer's markets. The produce industry is never boring, that's for sure.

Steve Layton (Socopac)    
Irvine, CA  |  November, 15, 2013 at 05:57 PM

Adding to all the benefits Tom Karsts' article mentions, packaging has changed dramatically the way we all eat fresh produce and this change continues today. Unique blends of leafy vegetables, many distant grown specialties, shelf life sensative and delicate bruise sensative fruits and veggies all have been introduced to our pallets thanks to specialized packaging. And theire surely will be more to come. Look for continued grpowth

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